The annual output of the hottest atlas excavator w

2022-10-21
  • Detail

Atlas excavator will have an annual output of 2000 units

Guide: Recently, Atlas Construction Machinery Co., Ltd., a joint venture between northern heavy truck Co., Ltd. and Terex atlas Co., Ltd., held a unveiling ceremony in Baotou City, Inner Mongolia. It is understood that this project was discussed and reached in the second half of 2003. It is a world-famous excavator manufacturer

recently, Atlas Construction Machinery Co., Ltd., a joint venture between northern heavy truck Co., Ltd. and Terex atlas Co., Ltd., held an unveiling ceremony in Baotou, Inner Mongolia

it is understood that this project was discussed and reached in the second half of 2003. Atlas, a world-famous excavator manufacturer, accounts for 25% of the shares, and CNHTC plans to invest about 600million to 650million yuan. At present, CNHTC has completed the construction of the plant, and plans to complete the installation and commissioning of some equipment from March to April this year, start the production in May, complete the installation and commissioning of imported equipment in August, and start the production of structural parts in September. At the end of the year, it has mass production capacity, mainly 20-36 ton crawler hydraulic excavator. According to Yu Hongfu, general manager of atlas construction machinery Co., Ltd. JGJ 81 (2) 002, the company plans to produce 2000 sets per year, with an output value of more than 1.5 billion yuan and a profit of about 140 million yuan. Yu Hongfu said that the production capacity of the company is expected to reach 5000 after the completion of all construction. He said that atlas construction machinery Co., Ltd. relies on the advantages of Beifang Co., Ltd., a powerful group company, with the help of the technical strength of atlas company in Germany, which is known as the birthplace of excavators in the world, and 15 years of management experience in cooperation with Terex company in the United States. Especially in the context of China's booming excavator market, it will be able to achieve good results

according to the data, hydraulic excavators were one of the highlights of China's construction machinery market in 2003. The annual market sales volume exceeded 60000 units, of which 34000 were locally produced and 2.5% were imported second-hand equipment 80000 sets, accounting for more than a quarter of the profits of the whole industry, is the largest production and marketing country of excavators in the world. In recent years, the competition in China's excavator market is mainly carried out between Japanese, American and Korean enterprises. The rich profits of these joint ventures or wholly-owned enterprises have long attracted attention inside and outside the industry. However, due to the high technical content of excavators, the entry threshold is relatively high, so although there are many capital concerns, there are still few people who really have the ability to enter, especially few large-scale participants. Therefore, it is not difficult to understand that atlas construction machinery Co., Ltd., which covers an area of 478 mu with higher working temperature and prepreg for precise processing, has attracted widespread attention

another hot issue that attracts the attention of industry insiders is the price of atlas' products after the joint venture in China. The price of atlas' original 2306 model in the Chinese market is about 1.3 million yuan, and this price is expected to decrease after the localization of some supporting parts such as structural parts. General manager Yu Hongfu did not directly answer the question, but said that the price must be higher than that of Japanese and Korean enterprises. "Anyway, Atlas is also a change experimental machine of excavators in the world, which is divided into spring change experimental machine, wire change experimental machine and material change experimental machine." According to Yu Hongfu, Atlas' world brand should be a good entry brick to the Chinese market. He introduced that the product marketing will adopt the agency sales system commonly used in the industry. He also admitted that so far, the company's marketing team is still not sound, and the construction of marketing network is still in progress

Copyright © 2011 JIN SHI