Personality Orientation of the hottest product pac

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With the reform and opening up and the continuous development of social economy, the significance of modern product packaging and decoration has far exceeded the meaning of pure functional product packaging and decoration. People hope to have more new packaging and decoration forms that conform to their own personality. This kind of behavior of expressing individual character in packaging and decoration is to show one's own individual style in the process of sales, show all kinds of complex personality feelings for each other, and convey subtle information. Especially today, with the development of science and culture, packaging and decoration will face a broader market. Due to the more frequent exchanges with various ethnic countries, it is necessary to explore the world market and go deep into it. Therefore, it is necessary for operators to manually switch the controller to reflect the spirit of this kind of personality transmission

I. character of product packaging and decoration

among the numerous similar products, in order to motivate consumers, it is necessary to establish an expression that makes their products stand out from other similar products. The expression of product packaging and decoration character is a special expression for the positioning of consumers' personality. The character of product packaging and decoration has two meanings: broad and narrow:

in a broad sense, product packaging and decoration refers to the relatively independent character of internal and external forms. It is the product of humanized nature, that is, because people use the objective laws they know and master to serve themselves in the process of practice, so that people's essential power can be perceptually manifested in natural objects, and the humanized natural objects (product packaging and decoration) that regard nature as "people's inorganic body" are marked with a mark of human practical activities, so that people can visualize themselves from it, that is, people often say that "the style is like a person", "Objects (referring to the designed packaging and decoration products) such as people", etc. In a narrow sense, the character of product packaging and decoration refers to the natural attributes of the material (material quality, shape and color) that constitutes product packaging and decoration, as well as the nature presented by their combination laws, which lays the foundation for the high-end of all manufacturing industries; On the other hand, lattice features

the character characteristics of packaging materials are revealed by their surface texture. Various textures are often perceived through people's vision and touch, and different characters are expressed by associating different textures. For example, the rough surface has a sense of simplicity and ruggedness, and the smooth and delicate surface has high elegance, quiet and other personality characteristics

The character of

type and shape is determined by the point, line, surface and other elements (including the shape of product packaging and packaging decoration). For example, the square type (or shape) has a serious and stable character. The character characteristics of the color of product packaging are based on the association caused by people's life experience. For example, red is forthright, enthusiastic and compassionate; Blue is deep and calm; Yellow is carefree and rash; Cyan is old-fashioned and leisurely. All colors have their own personality characteristics

the above characteristics of materials, types and colors are unified in product packaging and decoration according to certain laws, forming the unique characteristics of product packaging and decoration. In short, the personality characteristics of product packaging and decoration are the embodiment of humanized nature and the product of "accumulation" of social life practice. Through the process of natural humanization, the rational historical things of society accumulate and precipitate in the individual, perceptual, rational and intuitive product packaging and decoration, so that various types of packaging products reflect their relatively independent personality characteristics. For example, the paper circular packaging is lively and light; Rigorous and dignified iron square packaging

II. Consumer's personality tendency

consumer's personality tendency refers to the sum of relatively stable psychological characteristics displayed by consumers in their attitude towards objective things and social behavior. It has strong individuality, that is, personality. The formation of consumers' personality characteristics is the crystallization of a certain number of physiological, psychological and social ideological factors. The innate physiological quality is the natural basis for its formation, and the acquired education and training practice is the social condition for its formation. The development of individual personality characteristics of consumers, on the one hand, through physiological inheritance, makes the increasingly developed and perfect brain functions of human beings preserved in new individuals, forming a new individual personality. On the other hand, with the growth of age, the influence of objective environment plays a great and profound role in the formation of human character. Of course, there will be different specific performance under the influence of a pile of contract conditions, but on the whole, the performance of consumers' personality in reality is relatively stable, with strong individuality, that is, personality. For consumers of the same age group, the same gender and the same occupation, their personality will show the same personality tendency due to environmental factors, but the degree of personality tendency will be different. For example, children's overall personality tendency is lively and naive, but there are different degrees of personality, some are slightly introverted, some are more lively, and so are other categories

III. positioning of product packaging and decoration character and consumer character

the character of product packaging and decoration is achieved by unifying with consumer character in the process of consumption. Because consumers have different personalities, they also have different choices when choosing goods. The existence of product packaging and decoration character determines the category of products to be accepted. Jinan testing machine wechat: 1595576014 is different, that is to say, when consumers choose goods, they are actually choosing packaging and decoration forms that conform to their own personality (also known as preferences), which makes it necessary to pay attention to the image character of their packaging in the design of commodity packaging and decoration, Even the same commodity should also have a variety of packaging and decoration forms, so as to provide the required choices for many consumers with different personalities. For example, for children's goods, packaging and decoration products with lively and naive characteristics should be designed; For male commodities, they should be masculine and mature packaging and decoration design as a whole, that is, they should design product packaging and decoration corresponding to their own personality characteristics according to the personality characteristics of different ages and genders, so as to unify the packaging and decoration personality of products with the personality of consumers, so as to promote consumption


from the above analysis, the character of commodity packaging and decoration must conform to the character of consumers in order to better stimulate the completion of consumer behavior, and consumers can truly obtain their own satisfactory commodities, so as to complete the spiritual consumption while completing the material consumption, which is the task and task of modern packaging and decoration design

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